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Amy Sweezey

Social Weather, LLC

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ASK AMY – Why is Ian so Unpredictable?

Tropical Storm Ian as of 11 AM Sunday, September 25, 2022

Someone asked me why Ian seems so much more unpredictable than past storms.

It’s not.

Every hurricane is tough to predict – especially 5 days out. There are multiple factors in play and multiple computer models and data to ingest and interpret.

What’s different now? Social media.

Meteorologists (and amateur wanna-be meteor-LOL-ogists) have instant access to model data and share it immediately on social media. This lets people see every little change and flip-flop of one computer model (which is completely normal and expected with weather modeling). But instead of hearing one, consistent message, people get many messages that seem contradictory and confusing.

Too much information leads everyone to wonder why a storm is so much more unpredictable now than before. The National Hurricane Center’s forecasts actually continue to get better and more accurate every year.

Unfortunately, thanks to over-sharing, the accurate forecasts are buried under the bravado and bragging of who was first and who was right, and who posted the most to social media.

I understand everyone wants more information and instant access to everything. It’s become our new normal. But when you see every single little shift in a weather model with no context or explanation (or meteorology training) it adds to the confusion. No wonder people ask why it seems like Ian is so much more unpredictable than other hurricanes.

It’s not. It just SEEMS like it is.

Filed Under: Ask Amy, Weather

About Amy Sweezey

Amy Sweezey is an award-winning meteorologist, author, and public speaker. She spent her entire career in full-time broadcast news before leaving in 2020 to pursue her “What’s Next.” She now focuses on .public speaking and providing media services for various companies worldwide.

As Founder and CEO of Social Weather, LLC, Amy’s portfolio includes Carnival Cruise Line, Growing Bolder, Convention News Television, and nationwide local affiliates of ABC, CBS, NBC, FOX, and Spectrum News.

Amy has authored two children’s books about weather, one fiction, and one nonfiction, and created two weather workbooks for elementary school students based on Florida’s state standards for science and weather. Amy was chosen from dozens of applicants to share her story, Reinvention at Any Age, at TEDxEustis 2024 and in 2025 she created a podcast by the same name. She lives in Central Florida with her husband.

Comments

  1. Patricia R Blankenship says

    September 26, 2022 at 10:13 am

    Thanks !

    Reply

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