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Amy Sweezey

Social Weather, LLC

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Lessons Learned in TV Weather: #5 LEAPING INTO THE UNKNOWN

Nearly 4 months ago I walked away from my 25-year TV weather career. During the final days, I posted 20 lessons I’d learned throughout my years in broadcast meteorology. In case you missed them on Facebook or LinkedIn, here is # 5. (All 20 can be found on my website’s main blog page. Scroll through the posts to see which topics interest you).

  • TAKING A LEAP INTO THE UNKNOWN

One of the lies you start to believe after working in TV news or weather for a while is that you can’t do anything else. You convince yourself you have a specific skill set that doesn’t translate to any other business, except maybe public relations or real estate. I’m not sure where this idea came from, but I think it could be true in other fields, too. In college and in the early years of a career the options seem endless and the opportunities limitless, which can make it difficult to decide exactly which direction you want to go. But then, after spending years honing specific expertise on a certain path, it’s hard to see there is anything else out there. And that is when you start to feel “stuck.”

There are plenty of meteorology jobs outside of television, in the private sector, and for the government, but most are focused on research or education rather than operational. If you love communicating weather and breaking down complex ideas into simple terms in an educational way, there aren’t a lot of other weather jobs that do that besides TV (and maybe teaching).  Working in television creates proficiency in areas we sometimes overlook:

* Time Management: Balancing forecasting, graphic building, radio, social media, meetings, web updates, and severe storm coverage, takes planning and organization.

* Meeting Deadlines: The news starts at 4:30 AM sharp, every single day, whether the graphics are built or the forecast is ready or your hair is combed or not.

* Speaking: It might look effortless, but speaking clearly and concisely every single day for hours at a time, live, to an audience of thousands, is not as easy as it seems.

* Writing: Although the weather forecast is ad-libbed and not read from a script, many other things we do involve writing succinctly and intelligently.

* Communication: Most people think communicating simply means talking or writing, but communicating also involves making sure your message is received in the way it was intended. It involves both sending and receiving information.

* Multi-tasking in high-stress events: It’s one thing to multi-task when the weather is sunny and pleasant, it’s an entirely different animal to do it when a Category 5 hurricane is barrelling toward your state (and family and home).

* Social Media Management: It seems that everyone today claims to be a social media “influencer” but there is a big difference between quantity and quality when it comes to social media presence and interaction. I have watched the TV weather community lead the way in social media adoption and use. If you have a business struggling with social media, hire a former TV meteorologist to give you some pointers. I would argue that at almost every television station across the country, the weather team is leading the charge in social media reach and interaction.

* Creativity: Just think of all the different ways I have learned to say “sunny and 70” during 40+ weathercasts each morning.

* Graphic design: Some larger TV stations have art departments to help build the weather graphics. Smaller stations have no one and the meteorologists are required to make every graphic you see during their weathercast.

There are plenty of other qualities that translate from a TV weather career to another job: making boring/mundane topics interesting and engaging, website content creation and editing, crisis management, administrative duties (typing, filing, answering emails, etc). I am so thankful I was able to find jobs that allowed me to use my strengths to do something I enjoyed while also paying my bills. I recognize this is not always the case for everyone. It is scary to think about leaving a career that provided so much fulfillment over the years.

If you are feeling stagnant or stuck in your job and you don’t feel like you can do anything else besides “this,” remember what my friend Amy says in her book, A Spark in the Dark:
➡️ “Well-networked professionals with years of experience and a positive professional reputation can work for themselves with more stability than any large organization can provide.” – Amy Davies

Don’t be afraid to take the leap!

Filed Under: Life: In & Out of TV, Uncategorized, Weather

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About Amy

About Amy

Amy Sweezey is an award-winning Broadcast Meteorologist, children's book author, and mom of 3. It Never, Ever Snows In Florida is Amy’s first fiction story which tells of AJ, who lives in Florida and has never seen snow. Her second nonfiction book, Let’s Talk Weather, TV Forecasting: Behind the Scenes, explains the science behind the forecast and the tools Amy uses for predicting weather changes.

Amy lives in Central Florida with her family.

Ask Amy Life In and Out of TV My Accidental Diet Weather Blog

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