I know them personally and/or are friends with them
They say things that inspire, educate or interest me
A bunch of my friends follow them so I’m curious to see why
I’ve also “met” some pretty cool people that I may have never known without social media. Some are fellow weathercasters. Some are local central Floridians. Some don’t live anywhere near me, but I feel like they have become “friends” despite never meeting them in person.
I see social media as a way to get instant information (which can be both good and bad) and a way to be entertained. I don’t see it as a replacement for TV news/weather (at least not yet), and I definitely don’t see it as a way to increase my status as a person or as a meteorologist. Just because I have more followers than you does not mean I’m more popular or a more accurate forecaster, or even a social media “leader.” After all, a quick google search will bring up several different ways to BUY followers and friends.